The Green Design 100

Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen — beautifully.

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Freshaire Paints

By BETSY KROLL Friday, Apr. 24, 2009

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With no VOCs in either the paint base or the colorant, Freshaire means that colorful paints can be free of harmful chemical odors. The brand even uses soy ink and recycled fibers for its labels.
freshairechoice.com

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