The Green Design 100

Call it responsibility or accountability. Or simple popular demand. The rarefied world of design is embracing the environment as never before. Top architects are implementing revolutionary methods. Fashion and furniture mainstays are manufacturing products using sustainable materials. And luxury empires are establishing credos on issues their customers are still waking up to. Behind the scenes, trailblazing executives are taking big risks to make it all happen — beautifully.

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H&M Eco Collection

By KRISTINA ZIMBALIST Friday, Apr. 24, 2009

Illustrations for TIME by xplane.com
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Ever at the cutting edge of a trend, H&M has increased its use of organic cotton 50% — as in the jacket above — and introduced other characteristically timely styles made of recycled bottles and wool.
hm.com

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