Top 10 Worst Corporate Name Changes
In honor of Comcast's decision to start branding itself as XFinity, TIME takes a look back at other questionable company moniker swaps
To Xfinity and Beyond
Comcast doesn't like its name. Starting Feb. 12, 2010, the cable-television and Internet giant will roll out its new name, Xfinity, in 11 U.S. markets. A national campaign will be rolled out in television ads airing during the Winter Olympics. Comcast hopes the new moniker will help customers forget the high prices and poor customer service for which the company has been criticized in the past. Will the name change work? Probably not, but at least it'll sound a bit edgier when you're put on hold ... with Xfinity.
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