Top 10 Worst Corporate Name Changes
In honor of Netflix's decision to rename its DVD-by-mail service Qwikster, TIME takes a look back at other questionable company moniker swaps
In a 2000 legal smackdown between the World Wrestling Federation and the World Wildlife Fund over the use of WWF, the wrestlers got pinned. A British court found in 2001 that the wrestling group had violated a 1994 agreement limiting the use of the initials, which the two companies had shared since 1979. The following year, the company changed its name to World Wrestling Entertainment Inc., or WWE. "Our new name puts the emphasis on the E for entertainment, what our company does best," said CEO Linda McMahon in a press release at the time. The comment didn't do much to stamp out persistent rumors that the fights are rigged — but hey, at least she was honest.
Read about wrestling wunderkind Henry Cejudo.
See the top 10 outrageous legal battles.
View the full list for "Top 10 Worst Corporate Name Changes"Latest Lists
Around the Web
-
Woolly Mammoth Video From Siberia Faces Credibility Issues
From THE HUFFINGTON POST
-
Mia Farrow's Style Evolution (PHOTOS)
From THE HUFFINGTON POST
