The Sugary Brands Doing the Most Kid-Chasing
For the first time, obesity researchers have data showing that the least healthy cereals are the ones marketed most aggressively to kids. Here's the skinny on the 10 most frequently marketed cereals to children on television
Before you can play Fruity Bounty at frootloops.com, a teensy disclaimer pops up, warning parents that the following pages may contain promotions. Regular Froot Loops are 41% sugar and the marshmallow variety is 53%. But Kellogg CEO David Mackay points out the company recently pumped 3 grams of fiber into Froot Loops. Says Mackay: "I don't understand why there's so much negativity."
See the top 10 food trends of 2008.
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