Outrageous PETA Stunts

In a new PETA ad out this month, Atlanta Falcons tight end Tony Gonzalez and his wife bare it all in the name of animal awareness. To mark the latest in a long line of eye-opening publicity campaigns, TIME takes a look at 10 of the organization's most shocking stunts

Baring It All

P.E.T.A. / AP
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They aren't Michael Vick fans, but that doesn't mean they're opposed to employing models who play with the pigskin. The Atlanta Falcons' Tony Gonzales is the latest (quasi-) celebrity to bear it all for an ad campaign for People for the Ethical Treatment of Animals (PETA). In an ad out in November 2009, the vegan tight end posed in the buff with wife October to discourage people against donning fur, joining the likes of Dennis Rodman and Paul McCartney as notables who have stripped for the cameras.

See pictures of the long, sad history of the Arizona Cardinals.

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