The Best and Worst Super Bowl Commercials of 2010

TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV

Bridgestone, 'Your Tires or Your Life'

Continuing a theme of vague (or not so vague) misogyny in this year's big-game ads, a driver is stopped by a Mad Max group of road bandits demanding "Your Bridgestone tires or your life" and gives them — get it? — his wife, delighting all the 100-year-old Henny Youngman fans in the audience.

Grade: D

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