The Best and Worst Super Bowl Commercials of 2010

TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV

Denny's, 'Chicken Birthday'

I am now afraid that those creepy Denny's chickens will appear in every ad I see. I am afraid they will appear in the football game. I am afraid they will appear in my dreams. Job well done, Denny's. You have underscored your giveaway promotions — and made me deathly afraid of birds.

Grade: B-

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