The Best and Worst Super Bowl Commercials of 2010

This new E*Trade baby is a little bit of a d-bag, isn't he? O.K., seriously, I know it's crazy to analyze the personality of an artificially talking commercial baby. But the great thing about the old E*Trade baby was that he was a chatty, likable everyguy. The reactions from girl baby are funny — as is "milkaholic Lindsay" — but as for the new kid? Grow up, dude.

Grade: B-

See the best Super Bowl ads of the past decade.