The Best and Worst Super Bowl Commercials of 2010

TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV

U.S. Census, 'Snapshot of America'

Like the rest of the campaign, these spots are dryly funny enough (though I'm not sure if people watch Super Bowl ads for dryness). But I have to wonder: Is the U.S. Census' biggest problem making sure that fans of ironic indie movies don't ignore the Census?

Grade: B

See Super Bowl stadiums from I to XLIV.

View the full list for "The Best and Worst Super Bowl Commercials of 2010"