The Best and Worst Super Bowl Commercials of 2010

TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV

Audi, 'Green Car'

To the tune of Cheap Trick's "Dream Police," the "green police" are seen busting people for incandescent lightbulbs, plastic shopping bags and failure to compost — but not for driving Audi's "clean diesel" car. O.K., it is funny, but maybe too clever, since the basic premise is a joke that environmentalism — i.e., the reason you may want to buy this car — is pushy, politically correct overkill. It's as if you used the Apple "1984" ad to sell PCs by making people want to please Big Brother. Maybe this would have been a better ad for Hummer?

Grade: C+

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