The Best and Worst Super Bowl Commercials of 2010

TIME TV critic James Poniewozik grades the ads of Super Bowl XLIV

EA Sports, Dante's Inferno

Sometimes it's all about the song: what would have been your ordinary video-game commercial by a guy fighting his way through a hellscape becomes something magical and funny as scored to "Ain't No Sunshine." Hell awaits, yes — but it's so cute!

Grade: B

See pictures of video gamers.

View the full list for "The Best and Worst Super Bowl Commercials of 2010"