Big Ideas for Small Business

Credit is tight and customers scarce: it takes a little magic to maintain momentum

Look for New Ways to Harvest Your Intellectual Capital

Intellectual Capital

Susana Raab for TIME

Entrepreneurs with breakthrough technology don't have to rely on angel investors and venture capitalists to fund their R&D. There are options other than giving up equity: licensing patents and trade secrets is a great way to get a steady income stream in a cash crunch while keeping your ownership stake intact.

That is what Jacqueline Hines, an electrical engineer and head of Applied Sensor Research & Development Corp., is doing. She's in discussions with three companies interested in licensing her Arnold, Md., firm's wireless microelectronic sensors. These adaptable devices can be used to measure chemical-vapor concentrations in the air or to assist in the clinical diagnosis of infectious diseases. Her plan is to help fund product development with cash infusions of $50,000 to $200,000 from these partners every time her scientists hit a predetermined milestone in development. The ultimate goal: get 20% of revenue from royalty income by 2015. Right now, her five-year-old concern is not consistently profitable on its research income, which is slightly under $1 million annually.

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