The 2010 TIME 100 Poll

Cast your votes for the leaders, artists, innovators and icons who you think are the most influential people in the world. Though official voting for inclusion on the TIME 100 list has now closed, with Mir-Hossein Mousavi having won the honor, users can continue to vote for their favorites until the list is revealed on Thursday, April 29th

Matthew Weiner

Matthew Weiner

Jeff Vespa / WireImage / Getty Images

Age: 44
Occupation: TV writer and producer
Previous TIME 100 Appearances: 0

Few people say they watch prime-time TV for the advertising, but there's an exception when it comes to the advertising drama of Mad Men, Weiner's subtle, sexy, history-rich story of adman Don Draper, his family and his office intrigue in the 1960s. A multiple Emmy winner, Mad Men has become the top name brand in TV drama.

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