The 2010 TIME 100 Poll
Cast your votes for the leaders, artists, innovators and icons who you think are the most influential people in the world. Though official voting for inclusion on the TIME 100 list has now closed, with Mir-Hossein Mousavi having won the honor, users can continue to vote for their favorites until the list is revealed on Thursday, April 29th
Age: 73
Occupation: NFL consultant
Previous TIME 100 Appearances: 0
NFL commissioner Roger Goodell tapped Madden, the Hall of Fame football coach and ex-broadcaster, to lead a committee of coaches exploring how to make football, a sport under increasing pressure to reduce the incidence of head injuries, safer. Madden, who became famous by glorifying the "boom-bam" violence inherent in the sport, has offered smart proposals, like reducing practices and altering the rules on kickoffs so that high-speed collisions can be avoided.
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