The 2010 TIME 100

Apple's core ideal has always been to make people's experience of computing as accessible and pleasurable as possible. As a young man, Steve Jobs, Apple's CEO, decided to be the Beatles of computing. I once said that I make what the Beatles would have made if they made sculpture, and I can appreciate how Steve, 55, applies their ethos of optimism to his work. The tools he has given us, from the Macs at my studio to the iPhone in my pocket, are like clean, new windows, fitting between our selves and our work elegantly, naturally and unobtrusively.

It's great to see Steve stay true to his vision. I can imagine some young artist saying today, "I make what Steve Jobs would make if he made sculpture."

Koons is an artist based in New York City

TIME 100 Social-Networking Index: 10,662