Best Viral Campaign Ads of 2010

Politicians are always starved for attention, and in this YouTube era, nothing attracts eyeballs like a good viral video. As election season heats up, TIME takes a look at some of the campiest, craziest and creepiest campaign ads of the year

Old Spice Dan

He's in a doctor's office. He's jogging in Vermont's great outdoors. He's littering on Main Street. Oh, and look, there he is in front of the Capitol. Long-shot Vermont Senate candidate Dan Freilich's spoof on the Old Spice ad campaign is equal parts brilliance and failure. It was wise to take inspiration from the deodorant company's viral-marketing smash success, but Freilich falls woefully short on the delivery. And sophomoric editing and tacky stock photos don't exactly help matters. Sorry, Dan. Old Spice–inspired or not, we think your video stinks.

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