The Best and Worst Super Bowl Commercials of 2011

From cars to beverages to a miniature Darth Vader, TIME grades the ads of Super Bowl XLV

GoDaddy.com, 'New GoDaddy.CO Girl'

"Ha-ha! You just stared at Joan Rivers' boobs!" That's pretty much the takeaway of the newest spot for this domain-name hosting service, whose ads over the years have become about the salaciousness of the ads themselves. If skeeving out your audience — or skeeving them out about feeling skeeved out — means being memorable, then, uh, mission accomplished?

Grade: D

See the 50 best websites of 2010.

View the full list for "The Best and Worst Super Bowl Commercials of 2011"