The 30 All-TIME Best Music Videos

Thirty years ago, on Aug. 1, 1981, MTV began to beam a budding art form — the music video — into homes across the U.S. TIME takes a look back at the most memorable clips from three decades' worth of music television

Talking Heads, 'Once in a Lifetime' (1980)

The Talking Heads' "Once in a Lifetime" video is so odd, so '80s, so David Byrne, you can't look away. Thirty years later, it's still an iconic video for a band that was never commercially successful or had huge radio hits. But when MTV debuted a year after its 1980 release, "Once in a Lifetime" became one of its most rotated and popular clips, giving many music fans their first look at Byrne's brilliant bizarreness. In the video, the singer dances around like a demented marionette, jerking his arms and crouching into a ball, then swimming through a fake blue sea. He's joined by a chorus of Byrnes in the background who mimic him (or is he mimicking them?). The video was later exhibited at New York's Museum of Modern Art.