Top 10 Creepiest Product Mascots

Burger King has announced it is dethroning its King in favor of a new ad campaign that features their healthy food options. To celebrate the retirement of one of the shadiest product mascots of all time, TIME took a look at other fictional pitchmen who freaked us out

Count Chocula

Top 10 Creepiest Product Mascots

The caped, pointy-eared count with a stereotypical Transylvanian accent was, for some reason, a magnet to children. Even his pet spider couldn't repel them. But, of course, it was really the sugary goodness that drew them in — kids probably didn't even notice the count's wiry fingers or single sharpened incisor hanging from his jaw. To make matters worse, Count Chocula promoted his "double-chocolaty" cereal while cavorting with his fellow cereal monsters Frankenberry and Boo Berry, who had equally scary dispositions and promoted equally unhealthy breakfast cereals.

See the sugary brands that chase the most kids.