The Best and Worst Super Bowl Ads
As seems to be the case just about every year, it was the Super Bowl ads that kept audiences glued to television screens. TIME's Jim Poniewozik was one of those who carefully watched and evaluated every ad of the evening. Here's his take on the best of the best from this year's Super Bowl of advertising
Full List
Major Marketing
- Bud Light "Breathe Fire"
- Audi
- Diet Pepsi MAX
- SalesGenie.com "Genie Search"
- Bud Light "Wine and Cheese Party"
- Under Armour
- Bridgestone Firestone "Scream"
- Doritos "Message From Your Heart"
- Universal Pictures Wanted
- Gatorade G2
- GoDaddy.com
- Dell (RED)
- FedEx
- Cars.com "Stone Circle"
- Tide-to-Go
- Budweiser "Clydesdale Team"
- Paramount Pictures Iron Man
- Toyota Corolla
- Universal Pictures Leatherheads
- Garmin GPS
- CareerBuilder.com "Queen of Hearts"
- SoBe Life Water
- Drug Dealer
- GMC Yukon Hybrid
- Bud Light "Language of Love"
- Disney The Chronicles of Narnia: Prince Caspian
- Planters Nuts
- T-Mobile
- NFL
- Pepsistuff.com
- Doritos "Mouse Attack"
- Ideacast
- New Line Semi-Pro
- Claritin
- Cars.com "Witch Doctor"
- SalesGenie.com "Pandas"
- Vitamin Water
- Bud Light "The Wheel"
- Ice Breakers
- Bridgestone Firestone "Unexpected Obstacles"
- CareerBuilder.com "Firefly"
- Hyundai "Twist"
- Pixar Wall•E
- 20th Century Fox Jumper
- E*Trade "Talking Baby, Part 1"
- Bud Light "Ability to Fly"
- American Airlines
- Dunkin' Donuts
- Sunsilk
- Coke "It's Mine"
- Coke "Jinx"
- Toyota Sequoia
- Sony Pictures You Don't Mess With The Zohan
- E*Trade "Bobo the Clown"
- Taco Bell
- Gatorade "Man's Best Friend"
- Bud Light "Jackie Moon"
- Hyundai "Tomorrow"
- Victoria's Secret
- Amp
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