Turning On TV Style

MISS MATCH (NBC). Kate Fox (Alicia Silverstone) is a Los Angeles divorce lawyer and part-time matchmaker who strikes just the right pose: think Ally McBeal with a longer hemline. To make Kate look like she could "kick ass in the courtroom," costume designer Karen Wagner spruced up the sleek business suits. Fashion forecast: just in time for Jil Sander's return.

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EVE (UPN). Hip-hop queen Eve plays fashion designer Shelly Williams, who's searching for Mr. Right. Her look: Roberto Cavalli jeans, fitted denim jackets and Louis Vuitton's white Murakami. Also plenty of Stella McCartney, Dolce & Gabbana and DKNY as well as items from Eve's own line of urban casual wear. Fashion forecast: Carrie Bradshaw with bling.

RICH GIRLS (MTV). In this so-called reality show, Ally Hilfiger, daughter of Tommy, and her pal Jamie Gleicher travel to lots of beautiful locales (Paris, Mustique, Nantucket), shop together at Saks and Bergdorf Goodman, and giggle about their closets, which are stuffed with a million bucks worth of clothing. Isn't life wonderful? Whatever. Fashion forecast: plastic (Visa, Amex) fantastic.

THE O.C. (Fox). A bunch of spoiled Orange County teens mix it up in Newport Beach, Calif. "One of the directors told me, 'We want teenage girls to get excited about what Marissa is wearing when she's onscreen,'" says costume designer Alexandra Welker. Bring on the Diane von Furstenberg! There's plenty of casual wear too — Juicy, Diesel, Theory — because, after all, this is the beach. Fashion forecast: status is back in a big way.