Who's Who: The Eco-Guide

The Designer Activists Ali Hewson & Rogan Gregory 45 & 33, Dublin & New York City

CLAIM TO FAME In the spring of 2003, New York City--based designer Gregory met with U2 stylist Sharon Blankson, who mentioned that Bono and his wife Hewson were thinking about starting a clothing line. A few weeks later, Bono paid a visit to the Rogan showroom.

BIG BREAK Gregory and Hewson (with a little help from Bono) launched Edun, a socially conscious apparel line for men and women, in the spring of 2005 with a mission to bring fair employment and trade to the attention of the fashion industry. They also wanted their clothes to look good. "We want it to be a business model that people will follow. People want fair trade, but they don't want hair shirts," says Hewson, who is involved in Edun Live, a project that aims to provide immediate job growth in African communities through a merchandising program selling organic cotton T shirts for use as promotional items.

DESIGN TOUCHSTONE The goal is for Edun to become 100% African and 100% organic without lowering the quality of the items. "There's been a huge swell in the market for organic and fair-trade products, and the same thing is happening with clothes," says Hewson. "People are reading the labels on their clothes. They're asking themselves if they want to wear something that was made out of someone else's despair."

The Conscious Foodie Anna Lappé 32, New York City

CLAIM TO FAME Since co-founding the Small Planet Institute and Fund with her mother, author Frances Moore Lappé, the Brooklyn resident has been raising money for environmental organizations around the world, like a quarter of a million dollars for Kenya's Green Belt Movement, which has planted 30 million trees since 1977. As a Food and Society Policy fellow at the W.K. Kellogg Foundation, she travels the country educating Americans about the connection between food policy and public health.

BIG BREAK Raised in Oakland, Calif., Lappé studied education at Brown University and spent a year teaching history in South Africa. She earned a master's degree in economic and political development from Columbia University, turning her thesis into a book about the root causes of hunger and poverty, Hope's Edge: The Next Diet for a Small Planet, co-written with her mom. "Globally, we're producing enough food not only to be well fed but to get chubby," says Lappé. "If more citizens rather than corporations had a say in decisions being made about our food, there wouldn't be any hunger."

DESIGN TOUCHSTONE In her new book, Grub: Ideas for an Urban Organic Kitchen, she advises city dwellers on how to find fresh food: "Even if you live in a concrete jungle, you can be a farm shareholder by investing at the beginning of the year and getting delicious food you can trust all harvest long delivered to your door."

The Urban Artist Ryan Frank 32, London

CLAIM TO FAME Rather than envision a final product, the Johannesburg-born furniture designer focuses on experimenting with materials. Frank's eco-sensitive collection is inspired by the contrast of nature and urban deterioration, corrosion and decay. "I grew up in Africa with big open spaces and came to London, where the bridges and canals are over 100 years old and the buildings are recycled, reclaimed and patched up," he says. "This city has just enhanced my desire for nature."

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