TIME Coolest Inventions 2004: Philips Mirror TV

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NO MORE FADE TO BLACK
Philips MiraVision Mirror TV

Inventor: Philips
Availability: Now, $2,799 to $3,999
To Learn More: mirrortv@philips.com
Now that you've got that snazzy LCD TV hanging on your living room wall like a fine work of art, it seems a pity to have it go blank when you turn it off. Philips' MiraVision Mirror TV avoids that by turning into a mirror. A polarized coating on the front of the screen reflects light when the set is off. Available in 17-in. and 23-in. models, the Mirror TV also comes in a split-screen style, left, that's already being used in hotels.

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BY ANITA HAMILTON, MARYANNE MURRAY BUECHNER, LEV GROSSMAN, SIMON CRITTLE AND SORA SONG / WITH REPORTING BY HANNA KITE AND YUKI ODA/TOKYO