TIME Magazine: TIME 100: Sergey Brin / Larry Page


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Sergey Brin / Larry Page

Builders & Titans
	Lee Scott Carly Fiorina Abigail Johnson David Neeleman Rupert Murdoch Lindsay Owen-Jones Howard Schultz Azim Premji Warren Buffett Michael Dell Al-Jazeera Lord John Browne Hiroshi Okuda / Fujio Cho Sergey Brin / Larry Page Bernard Arnault Sepp Blatter Belinda Stronach Meg Whitman Daniel Vasella Steve Jobs
	Leaders & Revolutionaries Artists & Entertainers Scientists & Thinkers Heroes & Icons Introduction Essay FROM THE ARCHIVE: Builders & Titans from 1900-1999

Seek and You Shall Find

By CHRIS TAYLOR

MICHAEL GRECCO/ICON INTERNATIONAL

FROM THE TIME ARCHIVE

	Search and Destroy A gang of Web-search companies is gunning for Google. The stakes have never been higher [12/22/2003]

How did a couple of computer-science geeks transform themselves into global superstars? For the answer, do a search for the paper Moscow-born Sergey Brin and Michigan native Larry Page wrote in 1997, when they were pursuing Ph.D.s in computer science at Stanford. The title, The Anatomy of a Large-Scale Hypertextual Web Search Engine, doesn't trip off the tongue, but the authors get right to the point: "In this paper, we present Google."

Using some complex math, Page and Brin figured out how to index and rank websites in the order of how often they were linked to—and to return search results in that order. The duo were so certain of their idea's merits that they quit school to start a company. Their business naiveté was a plus. It helped them avoid many common mistakes of the dotcom age. For instance, the site went live before Page and Brin had thought to hire a webmaster. So while search giants like Yahoo were filling their home pages with news headlines, stock quotes and sports scores, Google had nothing but a search box and logo. "Other companies would boast about how users spent 45 minutes on their site," says Page. "We wanted people to spend a minimum amount of time on Google. The faster they got their results, the more they'd use it." And use it they did. Six years later, Google has indexed 4 billion web pages, sees 200 million searches every day and has entered the language as a verb. Many of us wonder what we ever did without it.

June 19, 2000	Dec. 8, 1980	March 17, 1941

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