TIME Magazine: TIME 100: David Neeleman


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David Neeleman

Builders & Titans
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Making Flying Human Again

By SALLY B. DONNELLY

Spencer Platt/Getty Images

FROM THE TIME ARCHIVE

	Blue Skies Is JetBlue the next great airline—or just a little too good to be true? [7/30/2001]

The airline business is so tough, the saying goes, that the only way to make a million bucks is to start with 10 times that. David Neeleman began JetBlue Airways in 2000 with an unprecedented $130 million. Launching a customer-oriented, low-fare airline on the cusp of what turned into the greatest crisis in U.S. aviation history was genius: this year JetBlue will become the first low-cost airline since deregulation in 1978 to so quickly become a major carrier, with more than $1 billion in revenues.

With a top-class product (new airplanes, leather seats and live TVs onboard), JetBlue challenged the skeptical perception of new airlines. But Neeleman, 43, also changed the reality: his obsession with employee happiness and customer service (when a blackout in August 2003 shut down most airlines, Neeleman drove out to the tarmac to beg for fuel) has set JetBlue apart from the rest of the industry. His motto: "Bring humanity back to flying." The legacy airlines, which haven't made a dime since 2001, can't beat JetBlue, so they've started their own look-alike versions of it. But none of them have a Neeleman.

March 31, 1997	Dec. 7, 1998	Jan. 12, 1987

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