Are You Responsible for Your Own Weight?
The pros and cons of a government controlled food industry
By RADLEY BALKO ; KELLY BROWNELL and MARION NESTLE

ILLUSTRATION FOR TIME BY DANIEL BEJAR |
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June 7, 2004
PRO
Absolutely. Government has no business interfering with what you
eat
By RADLEY BALKO
Nutrition activists are agitating for a panoply of initiatives
that would bring the government between you and your waistline.
President Bush earmarked $125 million in his budget for the
encouragement of healthy lifestyles. State legislatures and
school boards have begun banning snacks and soda from school
campuses and vending machines. Several state legislators and
Oakland, Calif., Mayor Jerry Brown, among others, have called for
a "fat tax" on high-calorie foods. Congress is considering
menu-labeling legislation that would force chain restaurants to
list fat, sodium and calories for each item.
That is precisely the wrong way to fight obesity. Instead of
intervening in the array of food options available to Americans,
our government ought to be working to foster a personal sense of
responsibility for our health and well-being.
We're doing just the opposite. For decades, America's health-care
system has been migrating toward nationalized medicine. We have a
law that requires some Americans to pay for other Americans'
medicine, and several states bar health insurers from charging
lower premiums to people who stay fit. That removes the financial
incentive for making healthy decisions. Worse, socialized health
care makes us troublingly tolerant of government trespasses on
our personal freedom. If my neighbor's heart attack shows up on
my tax bill, I'm more likely to support state regulation of what
he eatsrestrictions on what grocery stores can put on their
shelves, for example, or what McDonald's can put between its
sesame-seed buns.
The best way to combat the public-health threat of obesity is to
remove obesity from the realm of "public health." It's difficult
to think of a matter more private and less public than what we
choose to put in our bodies. Give Americans moral, financial and
personal responsibility for their own health, and obesity is no
longer a public matter but a private onewith all the costs,
concerns and worries of being overweight borne only by those
people who are actually overweight.
Let each of us take full responsibility for our diet and
lifestyle. We're likely to make better decisions when someone
else isn't paying for the consequences.
Radley Balko, based in Alexandria, Va., is a policy analyst with
the Cato Institute and a columnist for FoxNews.com
CON
Not if blaming the victim is just an excuse to let industry off
the hook
By KELLY BROWNELL and MARION NESTLE
The food industry, like any other, must grow to stay in business.
One way it does so is by promoting unhealthy foods, particularly
to children. Each year kids see more than 10,000 food ads on TV
alone, almost all for items like soft drinks, fast foods and
sugared cereals. In the same year that the government spent $2
million on its main nutrition-education program, McDonald's spent
$500 million on its We Love to See You Smile campaign. It can be
no surprise that teenagers consume nearly twice as much soda as
milk (the reverse was true 20 years ago) and that 25% of all
vegetables eaten in the U.S. are French fries.
To counter criticism, the food industry and pro-business groups
use a public relations script focused on personal responsibility.
The script has three elements: 1) if people are overweight, it is
their own fault; 2) industry responds to consumer demand but does
not create it; and 3) insisting that industry changesay, by not
marketing to children or requiring restaurants to reveal
caloriesis an attack on freedom.
Why quarrel with the personal-responsibility argument?
First, it's wrong. The prevalence of obesity increases year after
year. Were people less responsible in 2002 than in 2001? Obesity
is a global problem. Is irresponsibility an epidemic around the
world?
Second, it ignores biology. Humans are hardwired, as a survival
strategy, to like foods high in sugar, fat and calories.
Third, the argument is not helpful. Imploring people to eat
better and exercise more has been the default approach to obesity
for years. That is a failed experiment.
Fourth, personal responsibility is a trap. The argument is
startlingly similar to the tobacco industry's efforts to stave
off legislative and regulatory interventions. The nation
tolerated personal-responsibility arguments from Big Tobacco for
decades, with disastrous results.
Governments collude with industry when they shift attention from
conditions promoting poor diets to the individuals who consume
them. Government should be doing everything it can to create
conditions that lead to healthy eating, support parents in
raising healthy children and make decisions in the interests of
public health rather than private profit.
Kelly Brownell is chairman of Yale's department of psychology;
Marion Nestle is professor of public health at N.Y.U.
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