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FOCUS LESSON: A COLLISION BETWEEN MONEY AND MEDICINE
PAGES 54-101 A Week in the Life of a Hospital
Curriculum Standard: Science, Technology and Society
As a result of the revolution in how medicine gets paid for, American hospitals
have reached a point of crisis. To understand this crisis, TIME sent a team of
writers to a large research hospital in North Carolina. Their reports, gathered
over the course of a week-long visit, raise many of the thorny issues-economic,
medical and ethical-that are being debated in communities around the nation
today.
Preparing to Read
Ask students: If you were admitted to a prominent research hospital with a
life-threatening disease, how would you want decisions about your care to be
made? Should your type of insurance or ability to pay affect whether you are
treated there? Should the cost of care and procedures determine what and how
much therapy or treatment you receive?
Comprehension and Analysis
Ethics, Costs and Modern Medicine
1. In small groups, assign students to read together one of the pieces from the
cover package, listed below. After reading, students should discuss their piece
and define, as appropriate, the ethical question, medical issue or policy
dilemma suggested by the piece:
"I'll Be His Mom for a While" Page 58
Daily Rounds: Socrates at The Bedside Page 60
The Ward of Last Resort Page 62
"I Wasn't Going to Curl Up and Die" Page 83
Living with Lethal Genes: Some Advice Page 89
Timeline Pages 58-101
* What issue or issues does the piece raise?
* Does the incident or information in this piece reflect well or badly on Duke
University Medical Center?
2. Dramatize the issue. Have students work together to conceive of a way to
present the issue their group identified to the rest of the class. Some
possibilities: a dramatized reading of lines from the article, a debate, an
Oprah-like "talk show," a scripted dialogue, an improvisation from an opening
scenario, a roundtable discussion.
3. After all groups have made their presentations, return to the question
discussed in "Before Reading." At Duke University Medical Center, what are the
realities of how treatment decisions are made and paid for? Do students feel
confident or concerned about health care today as represented by Duke?
The Business of Health Care
1. As in the first lesson, assign students in groups to read together one of
the pieces listed below. What is the cost or management issue raised by each
article?
More Science... And Much More Money Page 68
Training for a New World of Medicine Page 74
Trying to Cure The Managed-Care Blues Page 82
Duke and Durham: A Matter of Trust Page 84
The Doctor Is Out-Shooting A Commercial..... Page 90
The Biggest Fight of Shotgun's Life......... Page 93
2. Chart the consequences of market forces on medicine. Make a two-column
chart. On the left, using your article as a source, note any benefits for
medicine that result from business pressures on the health field On the right,
record any detriments to good care resulting from market competition and rising
costs.
Application and Investigation
1. Marketing Medicine. As reported in "The Doctor Is Out-Shooting A
Commercial," hospitals are discovering they have to compete for patients-and
advertise for them. Devise an ad campaign (print, radio or TV) for one of the
following: a small community hospital; a large medical center like Duke; a
group primary-care practice; an HMO. What do people want in their health care?
What do they fear?
2. Ideal Care? Imagine what a hospital would be like if it were able to operate
without any financial worries. How would such a hospital work? Describe its
research and teaching programs, its treatment of hospitalized patients, its
emergency services, its community programs. Are there any potential dangers in
an absence of financial pressures?
3. Costs and ethics. From the pages of the cover story, identify a difficult
medical decision made by either a doctor or patient. What was the reasoning
behind the decision? What factors entered into it: cost, quality of life,
efficacy of treatment? Construct an argument in favor of a different choice.
Now conclude: what decision would you have made? What are the principles or
influencing factors behind your choice?
BUILDING WEB SKILLS
Examine the financial outlook of a publicly traded health company by charting
the price of its stock at http://quote.yahoo.com. Choose one of the companies
listed below and use the "symbol lookup" command to identify its "ticker
symbol." Then use this symbol to obtain quotes on the company's stock prices.
What was the company's most recent closing price? What range of prices did it
cover over the past year? Next, look at graphs of the company's performance for
periods of one day, five days, three months and one year. What trends do you
see in the company's overall performance over these periods? What information
in the "Recent News" section of the Website helps explain these trends?
Companies to examine:
HealthSouth; Nationwide Health Properties, Inc.; Oxford Health Plans; PhyCor
Inc.
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