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It's not by accident that she became associated with the modern movement that included Diaghilev, Picasso, Stravinsky and Cocteau. Like these artistic protagonists, she was determined to break the old formulas and invent a way of expressing herself. Cocteau once said of her that "she has, by a kind of miracle, worked in fashion according to rules that would seem to have value only for painters, musicians, poets."

By the late '60s, Chanel had become part of what she once rebelled against and hated — the Establishment. But if one looks at documentary footage of her from that period, one can still feel the spit and vinegar of the fiery peasant woman who began her fashion revolution against society by aiming at the head, with hats. Her boyish "flapper" creations were in stark contrast to the Belle Epoque millinery that was in vogue at the time, and about which she asked, "How can a brain function under those things?" Something that Chanel can never be accused of is not using her brain. Her sharp mind is apparent in everything she did, from her savvy use of logos to her deep understanding of the power of personality and packaging, even the importance of being copied. And she was always quotable: "Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road."

It is fitting, somehow, that Chanel was often photographed holding a cigarette or standing in front of her famous Art Deco wall of mirrors. Fashion tends to involve a good dose of smoke and mirrors, so it should come as no surprise that Gabrielle Chanel's version of her life involved a multitude of lies, inventions, cover-ups and revisions. But as Prada said to me: "She was really a genius. It's hard to pin down exactly why, but it has something to do with her wanting to be different and wanting to be independent."

Certainly her life was unpredictable. Even her death — in 1971, at the age of 87 in her private quarters at the Ritz Hotel — was a plush ending that probably would not have been predicted for Chanel by the nuns in the Aubazine orphanage, where she spent time as a ward of the state after her mother died and her father ran off. No doubt the sisters at the convent in Moulins, who took her in when she was 17, raised their eyebrows when the young woman left the seamstress job they had helped her get to try for a career as a cabaret singer. This stint as a performer — she was apparently charming but no Piaf — led her to take up with the local swells and become the backup mistress of Etienne Balsan, a playboy who would finance her move to Paris and the opening of her first hat business. That arrangement gave way to a bigger and better deal when she moved on to his friend, Arthur ("Boy") Capel, who is said to have been the love of her life and who backed her expansion from hats to clothes and from Paris to the coastal resorts of Deauville and Biarritz. One of her first successes was the loose-fitting sweater, which she belted and teamed with a skirt. These early victories were similar to the clothes she had been making for herself — women's clothes made out of Everyman materials such as jersey, usually associated with men's undergarments.

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Runner-Up: Gandhi
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