NATION | WORLD | BUSINESS | ARTS | PHOTOS | CURRENT ISSUE
AP
Librettist Oscar Hammerstein II, left, and composer Richard Rodgers talk inside a theater in 1944


Rodgers and Hammerstein
Each had already made his mark — but as collaborators they created musical theater that enchanted audiences and redefined the art form


Intro: Technology Shaped the Show
21st Century: The Future of Arts

Monday, June 8, 1998
It was 8:30 a.m., May 19, 1961. I remember the time and date vividly. I was 13. School was Westminster. Elvis was king. No. 1 on the British charts was Floyd Cramer's On the Rebound. There was an uproar as I entered the common room, where we boys were supplied with the daily newspapers.

Louis Armstrong
Lucille Ball
The Beatles
Marlon Brando
Coco Chanel
Charlie Chaplin
Le Corbusier
Bob Dylan
T.S. Eliot
Aretha Franklin
Martha Graham
Jim Henson
James Joyce
Pablo Picasso
Rodgers & Hammerstein
Bart Simpson
Frank Sinatra
Steven Spielberg
Igor Stravinsky
Oprah Winfrey

"Have you read your heroes' reviews, Lloydy?"

"Look, the Times says the show is treacly."

"Webster, look at this one."

That one said something to the effect that "if you are a diabetic who craves sweet things, take along some extra insulin, and you will not fail to thrill to The Sound of Music."

If nothing else, I had learned my first lesson in creative theater advertising, for "You will not fail to thrill to The Sound of Music" was the main quote outside London's Palace Theatre for many years to come. When the sign finally came down, Richard Rodgers and Oscar Hammerstein's last collaboration had become the longest-running American musical in London theater history. Few remember in what disregard, particularly in 1960s Britain, the musical genre was held by young people. Opinion makers insisted that the most heinous example of the sentimental musical was the show rightly considered today to be a Rodgers and Hammerstein masterpiece, Carousel.

My first encounter with Rodgers and Hammerstein was via my father. He was then director of composition at the Royal College of Music. On my 10th birthday, he interrupted my endless replays of Jailhouse Rock and insisted on playing something for me. Onto the battered 78 r.p.m. record player was plonked Ezio Pinza singing Some Enchanted Evening. Then Dad played the song on the piano. Right then, Rodgers and Hammerstein joined Elvis Presley and the Everly Brothers as heroes.

I know why. Great melody has always deeply affected me, and Rodgers is possibly the 20th century's greatest tune writer. This is not to deny Hammerstein's enormous contribution. The simplicity of his lyrics is truly deceptive. Take People Will Say We're in Love. Thousands of songs, even well-known songs, make the few rhymes for "love" sound contrived. "Don't start collecting things — / Give me my rose and my glove./ Sweetheart, they're suspecting things — / People will say we're in love!" does no such thing.

1 | 2 | 3 | 4   Next > >



Sept. 26, 1938 Oct. 20, 1947
Larger Cover
Larger Cover




The Appeal
By: John Grisham
A Thousand Splendid Suns
By: Khaled Hosseini
7th Heaven (Women's Murder Club)
By: James Patterson




Albert Einstein
He was unfathomably profound — the genius among geniuses who discovered, merely by thinking about it, that the universe was not
as it seemed. More >>

Runner-Up: F.D.R.
Runner-Up: Gandhi
Try 4 issues of TIME magazine Risk-Free!

ADVERTISEMENT


QUICK LINKS: Leaders & Revolutionaries | Artists & Entertainers | Builders & Titans | Scientists & Thinkers | Heroes & Icons | Person of the Century
Copyright © 2003 Time Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.

Subscribe | Customer Service | Help | Site Map | Search | Contact Us
Privacy Policy | Terms of Use | Reprints & Permissions | Press Releases | Media Kit