Marilyn wasn't quite an actress, in any repertory manner, and she was reportedly an increasing nightmare to work with, recklessly spoiled and unsure, barely able to complete even the briefest scene between breakdowns. Only in the movies can such impossible behavior, and such peculiar, erratic gifts, create eternal magic — only the camera has the mechanical patience to capture the maddening glory of a celluloid savant like Monroe. At her best, playing warmhearted floozies in Some Like It Hot and Bus Stop, she's like a slightly bruised moonbeam, something fragile and funny and imperiled. I don't think audiences ever particularly identify with Marilyn. They may love her or fear for her, but mostly they simply marvel at her existence, at the delicious unlikeliness of such platinum innocence. She's the bad girl and good girl combined: she's sharp and sexy yet incapable of meanness, a dewy Venus rising from the motel sheets, a hopelessly irresistible home wrecker. Monroe longed to be taken seriously as an artist, but her work in more turgid vehicles, like "The Misfits," was neither original nor very interesting. She needs the tickle of cashmere to enchant for the ages.

Movies have lent the most perishable qualities, such as youth, beauty and comedy, a millennial shelf life. Until the cameras rolled, stars of the past could only be remembered, not experienced. Had she been born earlier, Marilyn might have existed as only a legendary rumor, a Helen of Troy or Tinker Bell. But thanks to Blockbuster, every generation now has immediate access to the evanescent perfection of Marilyn bumping and cooing her way through that chorine's anthem, Diamonds Are a Girl's Best Friend, in Gentlemen Prefer Blondes. Only movie stars have the chance to live possibly forever, and maybe that's why they're all so crazy. Madonna remade Diamonds in the video of her hit Material Girl, mimicking Marilyn's hot-pink gown and hot-number choreography, and the sly homage seemed fitting: a blond tribute, a legacy of greedy flirtation. Madonna is too marvelously sane ever to become Marilyn. Madonna's detailed appreciation of fleeting style and the history of sensuality is part of her own arsenal, making her a star and a fan in one. Madonna wisely and affectionately honors the brazen spark in Marilyn, the giddy candy-box allure, and not the easy heartbreak.

Marilyn's tabloid appeal is infinite but ultimately beside the point. Whatever destroyed her — be it Hollywood economics or rabid sexism or her own tormented psyche — pales beside the delight she continues to provide. At her peak, Marilyn was very much like Coca-Cola or Levi's — she was something wonderfully and irrepressibly American.

Paul Rudnick, author of The Most Fabulous Story Ever Told, writes for stage and screen

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