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by Lee S. Ettleman E-Mail this
 
ZAFU
( zafu.com )
Buying a book, lamp or new computer online is easy. But without a dressing room, buying jeans that fit can be a challenge. Enter zafu, a new site meant to help women find jeans from major name brands that match customers' style and shape. Zafu takes you through a series of questions designed to pin down various aspects of your body shape and your desired pair of pants—everything from your size and weight to how much your jeans typically gape at the waist—then shows a list of options with links to buy from merchants' websites. It's a long-overdue fix to fashion e-commerce.

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