Yes, Melrose Avenue is a funkier place to shop with way cooler clothes, and Rodeo Drive has all the famous stores, but the sad fact is it's lame to go home without having seen a celebrity in L.A. And Robertson Boulevard — the tiny stretch of horribleness that includes the Ivy restaurant and boutiques like Kitson and Madison — is where Us Weekly photos are born. Once you've ogled someone famous, have lunch at the Newsroom Cafe, a vegetarian-friendly restaurant that is the only normal place on the block. If you somehow stroll this street and don't see a celebrity and don't mind paying $100 per person to do it, push your way past the paparazzi outside the Ivy and try to get a table for lunch.

• 1. Ivy
  113 North Robertson Boulevard, Los Angeles, CA 90048; 310-274-8303 34.074787-118.384074 theivyrestaurant.com
• 2. Kitson
  115 S Robertson Boulevard, Los Angeles, CA 90048; 310-859-2652 34.074749-118.383889 shopkitson.com
• 3. Madison
  8745 West 3rd Street, Los Angeles, CA 90048; 310-275-1930 34.073462-118.383605 madisonlosangeles.com
• 4. Newsroom Cafe
  120 North Robertson Boulevard, Los Angeles, CA 90048; 310-652-4444 34.076094-118.383187 newsroomthecafe.com